Catch Craze

Client

USTA

Industry

Sports & Recreation

UX Design

UX Design

UI Design

UI Design

Research

Research

Art Direction

Art Direction

Copywriting

Copywriting

Concept Ideation

Concept Ideation

Designed for the 2024 US Open, the Catch Craze lens was produced for Spark and Snap. Players tilt their head to catch tennis balls of different styles, aiming to beat their (or a friends) high score for bragging rights.

My Role

  • Art direction for visuals aligned with with the 2024 US Open branding

  • Designed several options for gameplay mechanics for an interactive and engaging lens

PROCESS

UX & Concepting

I developed various gameplay options to explore different user experiences. Check out some of the process here!

RELATED PROJECTS

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