Catch Craze
Client
USTA
Industry
Sports & Recreation
UX Design
UI Design
Research
Art Direction
Copywriting
Concept Ideation
Designed for the 2024 US Open, the Catch Craze lens was produced for Spark and Snap. Players tilt their head to catch tennis balls of different styles, aiming to beat their (or a friends) high score for bragging rights.
My Role
Art direction for visuals aligned with with the 2024 US Open branding
Designed several options for gameplay mechanics for an interactive and engaging lens
PROCESS
UX & Concepting
I developed various gameplay options to explore different user experiences. Check out some of the process here!
