Duran Duran: Reality Reimagined
Client
Qualcomm
Industry
Tech
Qualcomm, Trigger XR, and Duran Duran collaborated on "Reality Reimagined," an interactive XR music experience launched at the Qualcomm Snapdragon Summit. Using AR glasses powered by Qualcomm's Snapdragon Spaces, fans explore a virtual music galaxy with spatial audio, transforming their surroundings for an immersive musical journey.
My Role
My role extended beyond conceptualization and design. Collaborating closely with developers, I played a pivotal role in bringing the creative vision to life. This project involved a seamless integration of design and technology, where I was responsible for mocking up concepts and working hand-in-hand with the development team to execute these visions within Unity. In our collaboration, we kept a Notion page to meticulously track all creative references, ensuring a streamlined and efficient development process.
Managed creative reference documentation in Notion to streamline cross-team execution
Concepted, art directed, and designed interactive moments
Created mockups and collaborated closely with developers to bring designs into Unity
Helped bridge design and technology for a seamless, immersive experience
