Gopuff

Industry

Tech / CPG

Client

goPuff

Crafted at goPuff

At goPuff, I balanced design, strategy, and leadership by shaping visual strategy, leading brainstorms, and creating graphics and animations for campaigns with brands like Pepsi, Coca-Cola, and Nestlé. My work helped secure $1B in funding, grow partnerships to $20M annually, and streamline creative workflows that cut turnaround time by 40%.

get out the vote

I led art direction and designed all campaign materials for a voter registration initiative in partnership with HeadCount, spanning social and print. I also created and animated the Giphy stickers below for use on Instagram Stories.

GOPuff Turns 7

7TH BIRTHDAY CAMPAIGN

I led art direction and designed all social and print materials for Gopuff’s 7th birthday campaign. The campaign also included animated Instagram posts, produced in collaboration with the motion team.

BRANDED INSERTS

I art directed countless product shoots (making many cameos as a hand model) and designed the print cards placed in customer bags alongside free samples.

VARIOUS PRINT materials

in-app, CRM, & SOcial

I designed in-app pop-ups, CRM assets, and social campaigns that balanced Gopuff’s voice with partner brands, creating cohesive experiences across both.

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Industry

Tech / CPG

Client

goPuff

Crafted at goPuff

At goPuff, I balanced design, strategy, and leadership by shaping visual strategy, leading brainstorms, and creating graphics and animations for campaigns with brands like Pepsi, Coca-Cola, and Nestlé. My work helped secure $1B in funding, grow partnerships to $20M annually, and streamline creative workflows that cut turnaround time by 40%.