Racquethead
Client
USTA
Industry
Sports & Recreation
Designed for the 2022 US Open, the Racquethead lens was produced across Meta, Snap, and TikTok. Players use head movements to volley, aiming for a perfect 10 to claim victory. The game ends on a miss, prompting users to try again.
My Role
UX & Concepting
I developed various gameplay options to explore different user experiences. The process screenshots show the different iterations and UX approaches presented to the client. This collaborative process ensured we found the best final experience, where players use head movements to volley—a feature that had already been decided at this stage.
Art Direction
I led the art direction for the project, defining the visual style and ensuring consistency across all assets. I also designed and implemented the scoring UI animations, which displayed player progess.
